Est. 1898 Extraits de Parfum

From a city that remembers everything.

Extraits de parfum from five generations of Viennese perfumery, composed in New York. The house opens in 2027.

One letter when the doors open, and a few from Vienna before then. Unsubscribe at any time.

New York · Vienna

A formal studio portrait of eight members of the Haimowitz and Rosenbaum families, two seated, Vienna, about 1898
The Haimowitz and Rosenbaum families, Vienna, about 1898.

Five generations

A family in perfume since 1898

In 1898 Sophie and Avram Rosenbaum opened A. Rosenbaum at Nußdorfer Straße 9, in Vienna's ninth district: soaps, candles, powders and scent. Their daughter-in-law Rosalie carried the trade to New York and joined the perfume business at Macy's Herald Square. Sophie Karen Bader became an organic chemist at Shulton, the house behind Old Spice.

Five generations on, the family returns to perfume.

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The doors open in 2027

Join the list for the opening date, first word on the numbered first edition, and the occasional letter from Vienna and New York.

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